Friday, June 1, 2007

Image Search Engine Optimization - Google Image SEO

Image Search Engine Optimization

Search Engine Optimization is very important after we are finished with our website. SEO helps our website to be better indexed by the search engine. Most of the time we concentrate on the content of the website for optimization and completely ignore Images which are also an important part. In this article we learn how to optimize a website for Image Search Engines like Google Image Search.

Let’s see how to do it. Selecting a good filename for the image is a good SEO practice. Select a name that suits the content of the website. For eg never choose a filename for the image like image1.gif, image2.gif etc instead use the name as (image-seo.gif) site-content.gif . This makes the image make more sense for the search engine bots. Donot use white space inbetween the two words of file name i.e. image seo.gif as this converts as image%20seo.gif.

Using the alt attribute tag is also very important. Alt attribute was originally developed to display alternate to the image i.e if the image doesn’t load on the browser the alt text loads explaining what image was supposed to be there. We can use the alt attribute for our advantage as we use it for our seo. The Alt attribute is the best place to hide your typos. (Typos are nothing but spelling mistake of the words that usually people make while searching). You also put some keywords into the alt attribute. Again never overstuff your keywords as it may do more harm.

That is it we are done. There are just two steps in this article that can give amazing results.

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